Page 49 - Newsletter_Summer_2018

The Annual Giving Campaign...

...A Vital Effort
By Jon A. McLaughlin ’73 • Fundraising Co-Chair

Each year you receive annual mailings from us and possible phone calls for giving to the HHSAA Annual Fund Campaign.
We know that everyone is inundated with these things from many organizations. It is vital, however, to the existence and
progression of our organization. We hope you understand and will continue to support our efforts.

The importance of the Annual Fund Campaign is outline in detail in the article
on Planned Giving on page 46. We are at a crossroads with the Annual Campaign
and technology is creating a major issue with the campaign like it has with many
activities held over from the 20th century.

The Association needs these Annual Funds to support the operational and other
costs of the organization and to continue our giving. While we have always
done well with the annual mail portion of the campaign, the follow up with the
phonathon is necessary to reach out goal each year. That still holds true.

In past phonathons, we have had multiple teams made up of multiple callers
making calls from two locations over two or more nights in order to get through all
the names that hadn’t given during the mailing campaign. The past several years,
this operation has been condensed to one night of calling with all of the callers Dave McGillicuddy ‘62 - Calling at a recent
phonathon
working from one locacation.

The condensing of the calling program is, in large part, because of increased efficiencies. We are also seeing, though, more and
more alums leaving their land lines and going entirely to cell service - which we often do not have a record of and can’t find the
number in a phone book - real or virtual.

We are confident we have reached our $50,000 goal again this year. We believe, however, that these figures could be increased
if we could reach more people. Unfortunately, we have few alums to contact through the phonathon because of no active
phone number.

Since this is the case, we ask our alums to share their cell phone numbers with us ... or at least provide a valid E-mail address.
We do send follow up messages about the Annual Fund Campaign, yet we also send information about Alumni projects and
events.

E-mails are very easy to respond to and take less time to process on both parties’ parts. So, when you read this, please take a
moment and contact the Association’s secretary Patty Donovan Fitzpatrick ‘63 at mslittleton@pioneercable.net and furnish her
with your current phone number and E-mail address.
Monthly Gift
Monthly Gift
We need your support to sustain our Annual Fund Campaign and grow it in the years to come!
We need your support to keep an active Annual Campaign viable.

We started a new program with the 2017-2018 Annual Fund Campaign, where contributors can choose to make an ongoing monthly gift.
Those choosing this option will not be called during the phonathon. Sign up at www.houltonalumni.com to get your monthly donations
started. Below is a table showing what your monthly donation will mean as an annual gift.

Monthly Gift $5 $10 $15 $20 $25 $50

Total Annual
Gift $60 $120 $180 $240 $300 $600

www.houltonalumni.com PAGE 49